What is better Instagram or Facebook live???
It all depends on what products you are promoting and what your intended target audience is. I would first of all focus on such moments and, based on them, choose a platform for promotion.
If you are still in doubt, read https://gyre.pro/blog/the-pros-and-cons-of-instagram-live-vs-facebook-live-and-how-to-balance-them perhaps this article will give you the right idea.
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